Identity, Packaging

Starting with a single product, the Heel Stopper, a complete range of foot care products was developed to enter BHS stores nationwide.

In collaboration with Greaves Best Design, we created the branding and packaging for all the products, working closely with the packaging manufacturers to ensure a sufficiently high finish was achieved to provide the shelf presence in-store that the client sought.

Following this, we developed the original concept into the standalone CHD brand, which will include a modified product range intended for distribution throughout a variety of UK stores, as well as outlets in Europe, the US, and Australia.