Greaves Best Design

Identity, Print

Greaves Best Design are a team of industrial designers and engineers based in Hampshire who have 25 years of experience designing and developing innovative products and solutions. Although they felt that their existing identity was beginning to show it's age, having been in use for the last 15 years, they were understandably concerned that many people were familiar with their logo, and that changing it dramatically would result in a loss of recognition from both existing and potential clients.

We proposed a re-design that was sympathetic towards this issue, and worked closely with the team to refresh and refine the identity, so that it retained the recognisable visual elements of the previous logo, whilst giving it a cleaner, modern aesthetic, and bringing it more into line with the core values of the agency.