John Boyd Textiles are one of the last companies in the world still weaving horsehair, using the original looms and techniques patented by John Boyd in 1870 to produce the highest quality fabrics. It was felt that the old website, having served the company well for a considerable time, was now beginning to show its age.
We proposed a re-design that respected the history and tradition so strongly associated with John Boyd Textiles, but more effectively reflected the premium, bespoke nature of their products and services. Much of the content of the existing site was already playing a key role in achieving success with the major search engines, but we ensured that this was communicated in a more usable and visually appealing manner for users.
Integrated into the website is a lightweight and intuitive editing system, which allows the client to easily make changes to the content.
We chose Standup8 as I had confidence in both their understanding of our position in the design industry and their technical knowledge to maintain our search engine listing, as well as their attention to detail. The website looks fantastic; we are very happy with the results and it has been much admired by our customers and visitors to the site.