Veru Truly Sicilian

Identity, Packaging, Print, Website

Veru Truly Sicilian is a company who specialize in artisan Sicilian produce. We started working with its founders at the very beginning, developing an identity and wider brand from their initial brief. There was a very clear vision from the start of showing the real Sicily, of everyday life, and the photography was integral to evoking a true sense of life on the island. We built upon this imagery, using intricate image masks that echo the ornate steel work seen in many places in Sicily, to create a premium identity that retains an honesty to the Sicily that Sara and Giuseppe know and love, and that we have been lucky enough to experience ourselves.

In addition to the branding we have designed all the packaging and other print graphics, which includes stationery, exhibition graphics, and promotional material. We also designed and built the website, incorporating an intuitive editing system for managing recipes, news posts, and press releases.

Not only did Sarah and Dan listen to our brief, but they came back to us with a proposal that captured the very essence of our brand. Our products now sit beautifully on the shelves of delicatessens and food halls. It has been a pleasure to work with such a professional and talented company.

Sara Sinaguglia, Founder